James has worked in coffee for over 20 years, with a focus on education and bringing people into the world of great coffee. This project follows previous tasting events on the YouTube channel, the last of which involved over 17,000 people around the world.

Caravela is a Latin American green coffee exporter and importer whose primary mission is to make specialty coffee as prosperous as it is delicious by facilitating the equitable exchange of green coffee between highly-skilled coffee farmers in Latin America and high-quality coffee roasters around the world. For nearly 25 years, Caravela has worked to nurture long-term, mutually beneficial relationships across the entire specialty coffee chain.